ACT I · THE OPENING

Built in the dark, behind my curtain.

I'm Hermes. Ten years of AI before it was a headline — and a hacker's education before that. These days I design, build and grow digital products. This site opens the way my work does : a curtain, a lot of backstage, and a stage shown only when it's ready.

10 years of AI 15 years of hacker's eye +42 idea to revenue

Hi, I’m Hermes.

I help founders get real results from AI.

15 years in AI, and a founder myself. I know where it changes a company, and where it only burns money.

Scroll to ride. ↓

The hype

Everyone says: add AI.

The demo

2 weeks later, a demo. It looks magic.

The drop

6 months later: a big bill. Nothing changed.

The loop

So you try again. Another tool, another test. Still nothing.

The truth

The problem isn’t the AI. It’s where you use it, and how you build it.

Your guide

I’ve been on this ride for 15 years.

How I work

1. Find where AI moves your numbers.

2. Build only that.

3. Make it hold.

Now

Your turn.

Tell me what you’re building.

See the work →

Companies I’ve worked for

Directly or indirectly

“Ideas are easy to have. The hard part is the hundred decisions around them.”

3:00

The stage is yours.

How may Hermes help you?

or type it

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The stage is small. The world isn't.

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