I'm Hermes. Ten years of AI before it was a headline — and a hacker's education before that. These days I design, build and grow digital products. This site opens the way my work does : a curtain, a lot of backstage, and a stage shown only when it's ready.
Writing code since twelve
Years later, founders ask me what to build with AI — and I still write the thing myself. That part has never changed.
“An ant on the rollercoaster of entrepreneurship.”
Worked for — directly, or from behind the curtain


Epitech — Paris
TheFamily — France
Entrepreneur First — London
Beijing · London · Paris
Bali · Dubai
and twelve more cities in France
AI products, from the idea to the revenue.
Advisory for founders who have to decide what to build.
Most of it is unglamorous. A model is the easy part; the hard part is the hundred decisions around it — what to charge, what to cut, what to never build, and how to know within a fortnight whether any of it was right.
I work best where the product does not exist yet and somebody has to decide what it is. I have done that inside companies of four people and companies of four thousand, and the difference matters less than you would think.
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